Joe and Frank Mele's Gillette ad shows the commercial heights to which influencers can aspire. When Joe began posting videos online for fun, he had no idea it would turn into a career, let alone a launchpad for stardom. "I was confident in my ability to get a job after college, but social media happened and I started making money," he told The Suffolk Times. "There were so many opportunities on social media to expand and learn so much, and you know, I dropped out of college and I'm successful and making money and I'm doing social media full time."

Indeed, doing an ad for a huge brand like Gillette is the next logical stepping stone for Joe, who has already been collaborating with different brands. "I guess clients and companies and stuff like that who want to advertise on TikTok almost hone in on creators like myself, and they just want to run a lot of advertisements and promotions and campaigns," he continued.

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